"All of these experiences are designed to make it easy for people to engage in outdoor activities for health, fitness and recreation," says McKeever. In 2016, over 150,000 people nationwide participated in these programs. Activities include snowshoeing, kayaking, stand-up paddle boarding, archery and fly casting. The new Brookfield store will also offer ongoing demonstrations and clinics on outdoor topics – some free and some for a fee – through L.L.Bean’s Outdoor Discovery Schools. "All of our products are designed to keep folks happy and comfortable during their outdoor adventures," says McKeever. Boat and Tote bags, hand-sewn and manufactured in Maine, are also huge sellers for Bean. Bean sold over 600,000 pairs and are projecting to sell over one million in 2018. Some of the company’s most popular products include the iconic Bean Boots, which started the company back in 1912. The 15,000 square foot store employs 50 people and sells primarily active and casual apparel and footwear, as well as a wide variety of outdoor lifestyle gear including tents, backpacks, hiking and camping equipment, and more. Bean store opened at the end of June at The Corners of Brookfield. "Also, because of the store’s proximity to several abundant natural resources there are multiple opportunities for many outdoor activities." Bean’s corporate public affairs department. "Part of the reason why we made the decision to expand our retail presence into Wisconsin is because the population base enjoys regularly engaging in a variety of outdoor pursuits," says Mac McKeever of L.L. Bean opened its first local retail store earlier this summer to reach the large sector of residents who are very much on the move. Be Entertained."Īlthough Wisconsin is sometimes perceived as a state filled with low-energy beer drinkers, L.L. Although there may be more locations to come, these premiere places are celebrated by OnMilwaukee and the Corners of Brookfield, a luxury shopping mall inviting guests to "Shop. Welcome to the series "First to Wisconsin" featuring stories about businesses that we finally have in our state.
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